Learn what it takes to build a $100 million business

Business Class is a digital course and exclusive community designed to help you refine your vision, attract the right customers, grow your business, and thrive – both personally and professionally.

YOU MAY HAVE SEEN ME IN

"I promise you an experience that will increase your confidence, elevate your business, and bring you a community for life."
‍
– Sophia Amoruso

ENTREPRENEUR, INVESTOR, NYT BESTSELLING AUTHOR

What you'll do in Business Class

Gain confidence as an entrepreneur

Whether you're already running a business or ready to put a plan together, we'll audit where you are, strategize, and improve together.

Clarify and refine your business idea

Want a brand refresh or just getting started? You'll see how the most iconic brands are built and have everything you need to create one you love.

Meet like-minded founders in the lounge

In The Lounge, our digital social network, you'll work through the course content, get your questions answered, and RSVP for live events.

Find your customers, sell to them, and drive loyalty

You'll identify and get close to your customer, know how to position yourself, and convert them – again and again.

as seen on netflix icon
New York Times Best Seller
photo of sophia amoruso

I've been where you are, for real.

I've been to hell and back building businesses from eBay baby to $100 million in revenue. From hitting revenue ceilings to feeling trapped in a dying industry. From struggling to finally hire a great team, to having to let go over half my staff. I’ve been there. I’ve felt stuck, too.

But throughout all of these challenges, there’s one thing I’ve learned that can prevent all of it from happening to you. One secret to growing your business with as few bumps as possible. It’s the one thing I credit my success to, and I’m eager to share it with you.

Founder Of:

15+ years in business

Scaled a company from zero $100 million annually

Invested $1 million into over 20 startups

Made all the mistakes so you don't have to

Our students are incredible

There's someone from every industry inside

FASHION Designers

BOUTIQUES

Consultants

Freelancers

AGENCY OWNERS

FASHION Designers

BOUTIQUES

Consultants

Freelancers

AGENCY OWNERS

CPG BRANDS

MARKETERS

BEAUTY BRANDS

Photographers

WRITERS

CPG BRANDS

MARKETERS

BEAUTY BRANDS

Photographers

WRITERS

Podcasters

COACHES

CERAMICISTS

EVENT PLANNERS

CREATORS

Podcasters

COACHES

CERAMICISTS

EVENT PLANNERS

CREATORS

Insider secrets from the very best

RETAIL
COMMS
BEAUTY
DESIGN
MEDIA
CPG

Representing experience across multiple industries, you'll learn from best-in-class entrepreneurs who started small, hit it big, and collectively created businesses worth over $10 billion.

SAM PARR
JEN RUBIO
AMANDA ROGOVE
PAYAL KADAKIA PUJJI
TRINITY MOUZON
CAMI TÉLLEZ
DAYMOND JOHN
NANCY TWINE

With founders and executives from:

What you get with Business Class

This is a lengthy website for a reason. What you get with Business Class is unrivaled education, access, and community, hands down.

Over $15,000 in value

The Business Class Course

Once we take flight on May 1st, a new module (we call them Flights) is released each Monday. It's a bootcamp for the bootstrapped paired with MBA frameworks and Sophia's weird methods honed over a decade of trial and error.

Because enrollment includes lifetime access, many students return year after year to re-take the program with each new group that joins.

The Lounge, our digital community

The Lounge is a thriving private social network of over 3,000 business owners from all industries and backgrounds. It's where you'll share your progress, ask questions, and celebrate your fellow founders.

We like to think of it as the most ambitious place on the internet.

Interactive worksheets

Workshop your business with over 300 pages of interactive worksheets designed to apply your learnings to your own specific business and chart your course to success.

Edit them digitally, or print them out and fill your keepsake Flight Manual.

60+ hours of interviews with experts

Stream over 60 hours of interviews and trainings from founders and CEOs, social media experts, investors, attorneys, and more – even meditation and tapping workshops.

This is where you'll hear the insider tips and crazy stories that aren't revealed on podcasts or in the press.

The Flight Manual

The Flight Manual is your keepsake hard-bound portfolio. It's fully loaded with a colored tab for each of our seven Flights, ready to store all of your printable worksheets and notes in. No matter where in the world you are, it'll land on your doorstep shortly after you enroll in Business Class.

Consider it your new business bible.

Live calls with Sophia and experts

Join 8 live video interviews with Sophia and top founders and industry leaders. You'll have the opportunity to hear things that aren't made public and get your questions answered. If you aren’t able to make a session, we’ll have on-demand replays available for you in The Lounge.

You'll also get access to all future live calls, included with your ticket.

Go ahead, write us off. Literally.

This program isn't free. But for business owners, it's tax free. One thing we teach is the importance of understanding finance and taxes.

Business Class is a business expense which means you can deduct it from your taxes, totally kosher.

The Course Curriculum

LEARN FROM THE BEST

22 IN-DEPTH LESSONS

300+ PAGES OF WORKSHEETS

CERTIFICATE OF COMPLETION

TAKE ON YOUR OWN TIME

STUDENT MOBILE APP

Flight 1:
The Jet Fuel

OVERVIEW:
On Flight 1, you’ll learn which areas of your business you’re best at. You’ll identify the problem your business solves, and map the white space that will set your business apart from the competition.
DURING THIS FLIGHT:
  • Clarify the problem you’re solving for your clients or customers to create the exact solution to fit their needs
  • Define and refine your Peak Product—the product or service that will skyrocket your business to new heights
  • Map out where your business sits among your competition—and how to take advantage of the white space
  • Discover your unique Jet Fuel—what it is that sets you and your unique business apart and how to leverage those strengths
UPON LANDING:
You’ll have established a solid understanding of how to harness what you’re really great at and strategize your product or service that’ll stand out among the competition.

Flight 2:
Passenger Check-In

OVERVIEW:
Here, you’ll gain critical insights into who your customer is (we call them Perfect Passengers), and learn how to make them love you forever.
DURING THIS FLIGHT:
  • Choose the right business entity—from corporation to sole proprietor, you’ll discover the path that’s right for you
  • Understand the tax implications for your unique business and avoid the common pitfalls that many business owners encounter
  • Learn the step by step methods you need to trademark your brand name and logo
  • Gain confidence with the foundations of financial literacy—and figure out how much money you need to run your business
UPON LANDING:
You’ll know your customer so well that creating and marketing your product, writing copy, and everything in between feels like second nature.

Flight 3:
A Brand That Soars

OVERVIEW:
On this Flight, you’ll craft an iconic brand identity that marketers only dream of—and that will attract raving fans.
DURING THIS FLIGHT:
  • Create a premium brand identity—from logos to typefaces to color palettes and beyond
  • Nail a compelling and memorable business name
  • Strategize how you’ll cut through the noise; to zag when everyone else is zigging
  • Clarify an internal brand that reflects your external brand values to build a business with real integrity
UPON LANDING:
You’ll have created or refined your brand's look, feel, and voice and leave with a suite assets to use across your website, social media, and beyond.

Flight 4:
Ground Control

OVERVIEW:
Here you’ll gain visibility into the sometimes foggy ins and outs of legal and finance, with best practices that will cover your ass now—and in the long haul.
DURING THIS FLIGHT:
  • Choose the right business entity—from corporation to sole proprietor, you’ll discover the path that’s right for you
  • Understand the tax implications for your unique business and avoid the common pitfalls that many business owners encounter
  • Learn the step by step methods you need to trademark your brand name and logo
  • Gain confidence with the foundations of financial literacy—and figure out how much money you need to run your business
UPON LANDING:
You’ll have a solid understanding of the financial and legal nitty gritty, and know how to protect your most precious cargo.

Flight 5:
Hark! It’s Marketing

OVERVIEW:
Marketing is the lifeblood of every business. Here, we’ll cover the winning tools, tactics, and best practices you need to ensure you attract and keep the right customers at the right time—and keep them coming back for more.
DURING THIS FLIGHT:
  • Discover how great marketers leverage storytelling to make even the most basic products sexy—and how you can too
  • Gain skills to leverage paid media, earned media, and owned media
  • Establish why your customers should care about you—as well as how and where you’ll reach them
  • Learn and implement best practices for social, email, and paid marketing
UPON LANDING:
Marketing will make sense. You'll know how to leverage emotion and storytelling to find new customers, keep the ones you have, and get them all to talk about your brand.

Flight 6:
Loyalty Points

OVERVIEW:
A loyal customer starts and ends with customer experience. On this Flight, we’ll craft a compelling end-to-end experience for your customer. We’ll dive into what it means to go the extra mile and look at the brands who do customer experience right.
DURING THIS FLIGHT:
  • Learn how to craft an above-and-beyond customer experience that cultivates brand love and loyalty
  • Understand how to handle challenging customers and complaints with grace, and get our pre-written scripts to make it easy peasy
  • Know all the tricks to creating delightful, unexpected, and memorable moments for your customers
  • Discover how to measure customer sentiment without lifting a finger
UPON LANDING:
You’ll understand how to spark customer joy with consistency, make it feel personal, and sear your brand into their psyche by engineering memorable moments

Flight 7:
The Team On The Ground

OVERVIEW:
As we prepare for landing, you’ll learn how to attract, hire, and retain great people, and what tools and processes you’ll need to manage them. You’ll also leave with an understanding of how to not only define a great culture, but live up to it.
DURING THIS FLIGHT:
  • Know when it’s time to hire, how to find and recruit great talent, and provide a great candidate experience
  • Gain skills in leadership and learn how to build a healthy, happy internal culture
  • Get schooled on people management, payroll, project management… and all the fine print
  • Learn how to build a transparent culture rooted in trust and accountability
UPON LANDING:
You’ll feel confident in your ability to sniff out the good eggs from the bad and run your team and your culture like a boss (but a nice one).

Plus, seven more insane bonuses

Bonus trainings by experts in digital marketing, company culture, and influencer marketing.
You'll also learn negotiation from Sophia, and gain more resources to build the right way.

Peep our Facebook ad strategy

Amy Bliefnick, Founder of 511 West and our very own ads manager, will show you how to run Facebook and IG ads, and shares our entire ad strategy here at Business Class.

Build an inclusive organization

Victoria “Tori” Bell, Founder of Inclusion Unpacked and Black Women at Facebook, will help you challenge your unconscious bias and build an inclusive organization.

Get noticed by press and influencers

Amplify your business and personal brand and learn to pitch yourself to press, podcasters, and influencers.

Negotiate like a Hollywood agent

Learn my six essential rules for negotiation to come out on top and get paid more.

Master influencer marketing

Ashley Villa of Rare Global and manager to influencers like Michelle Phan teaches everything you need to know about navigating the world of influencer marketing.

Essential legal agreements

Save your ass with a $3,000 suite of the most essential contracts drafted by top attorneys, including: a Mutual Non-Disclosure Agreement, a Confidentiality and Inventions Agreement, a Consultant Agreement, an Employee Offer and Separation Agreement, a complete Employee Handbook, and a Prenup, because you're about to have a lot of assets.

Done-for-you outreach scripts

Reach out to mentors without sounding desperate, ping collaborators with the right information to pique their interest, and win over candidates with the right message that’ll woo them away from your competitors.

Plus 3 live interactive workshops

Live copywriting workshops

Join two live copywriting workshops: Taglines and Elevated Pitches. Get live feedback with an expert in The Lounge.

Live branding workshop

Get the opportunity to have your moodboard and branding reviewed by Sophia and the creative director who did Business Class' branding – totally live.

Live fundraising workshop

Have questions about investors and whether or not to take their money? Learn how to find the right investors, pitch, and negotiate like a boss.

Live speakers for spring 2023

katherine power

Founder, Merit Beauty

jasmine star

Founder and Social Curator

Jesse pujji

Founder, Kahani

Megan duong

Founder and CEO, Plot

Babba canales

Founder and CEO, Ceremonia

Ambika pai

Chief Strategy Officer, Mekanism

Take flight with your business today

77% of our students recommend Business Class to a friend (but not their competitors)

Student reviews

“I've been through so much school, went through an MBA many many years ago and have worked in corporate and small companies going through continued education, and nothing compares to this. It's easy to digest, practical and you made it fun and beautiful. Additionally, The Lounge is an awesome way to connect so thank you!”

HEATHER LACOUTURE

CONSULTANT

“The sense of relief I felt after the live calls has already been worth the price of admission. The past 7 years I have had so much fear and anxiety surrounding my inadequacy as a "business owner" ... I finally feel like I can be in control and can confidently fly my own plane. Woo!”

AMANDA BIRD

NOISY NEST

“What a gift it was for me to take this class while simultaneously starting my new venture! It was as if I had the coolest, most vibrant, grounded, experienced and intelligent mentor hold my hand and cheer me on while I walked through every step. By the end of this course, I created my company name, logo, produced my entire first line, and was set to launch in February.”

ANAHERA PATEL

MOHEA ENTERTAINMENT

Are you ready to take flight?

Business Class isn’t for anyone. But if your meet the criteria below, we want to see you in the program.

You’re a founder with a great idea who’s ready to put a plan together

You’re an existing business owner who’s ready to professionalize and scale

You’re ready to nerd out on all things strategy, marketing, brand building, creative, finance, leadership, and more

You’re ready to commit to a fun, and at times challenging, program that's worth it's weight in gold

You’re excited to join a thriving community of entrepreneurs that you can network with and get feedback from daily

Frequently Asked Questions

IS THE COURSE AVAILABLE IN LANGUAGES OTHER THAN ENGLISH?

At this time Business Class is only offered in English, but we hope to expand to other languages in the future. Currently, all live calls and program videos with Sophia Amoruso are closed-captioned in both English and Spanish, and we also provide transcripts for the course videos in case you’d like to translate them. ​We currently have a diverse range of international students that have found these helpful in completing the program.

HOW LONG DOES EACH MODULE TAKE?

We recommend budgeting about 5 hours each week. ​To complete it in 10 weeks, each week you should plan to spend 1 hour watching the pre-recorded video lessons, another hour reading and taking notes, and 2 hours filling in worksheets and doing the exercises that go with each week's Flight.You’ll also be able to join Sophia Amoruso and top guest entrepreneurs for a weekly live call and may want to spend some additional time connecting with fellow entrepreneurs inside The Lounge. You can put as little or as much time into Business Class as you’d like — you have access to all of the content, and the community, for life!

HOW WILL I KNOW THAT BUSINESS CLASS IS RIGHT FOR ME?

Business Class is perfect for founders-to-be who have an idea, and existing founders who want to build, scale, and professionalize their businesses with best-in-class proven methods. As long as you want to learn the ins and outs of building a profitable, sustainable business –– this is the right program for you! Just be sure you’re ready to put in the time to commit to a fun (but sometimes challenging) program and meet other like-minded entrepreneurs. Hope to see you in class soon!

MY BUSINESS SELLS PRODUCTS! OR SERVICES! OR IS A BRICK-AND-MORTAR BUSINESS! WILL THIS WORK FOR ME?

Yes! The lessons in Business Class can be applied to all types of businesses and industries, and we’ve had founders from a sweeping range of business types succeed in the program.

DO I NEED TO ALREADY HAVE A BUSINESS OR HAVE PRIOR BUSINESS EXPERIENCE TO TAKE THE COURSE?

No. Whether you’re a seasoned business owner or just starting out, the lessons in Business Class can be applied to any business, in any industry. We’re here to help you become a successful founder and build your dream business. All you need is an idea! Bring it to class and Sophia Amoruso will take you through identifying what you’re best at and how to apply that to your business idea in our first Flight. From there, you’ll learn how to test that idea out in the market, then continue to grow that into a smart, sustainable business.

CAN I MEET SOPHIA AMORUSO?

Unfortunately, there is not an opportunity to meet with Sophia one-on-one, but Sophia will host weekly live group calls open to all Business Class students. You’ll also be able to receive extra guidance and support from the Flight Crew in The Lounge!

WHAT IS YOUR REFUND POLICY?

We stand behind everything we do and we back that up with our satisfaction guarantee. Give it two weeks and put in the work. If you joined us for the Spring 2023 cohort and don’t feel we’ve delivered on our promise, simply email us at crew@businessclass.co by May 12th at 2pm PT and we’ll issue you a full refund.

WHAT IS THE LOUNGE?

The Lounge is our private online community network created just for Business Class students. Inside, you can connect with fellow entrepreneurs from around the world, including Business Class alumni.​Our community inside The Lounge offers a safe space and sounding board for you to ask questions and get real-time feedback as you continue to grow your business. This is also where Sophia will be hosting her weekly live calls with top experts, so you can learn from the best business leaders in the industry!The best part? You can access The Lounge anytime, anywhere online or through our mobile app.

WHAT IF I NEED HELP AS I’M GOING THROUGH THE COURSE?

We built an online community just for Business Class students called The Lounge. This is the best place to receive support throughout the program. Inside, you can ask questions, find resources, connect with fellow students, and receive feedback from our Flight Crew.

CAN THE LESSONS BE APPLIED TO AN INTERNATIONAL MARKET?

The lessons learned in Business Class can be applied to any business, regardless of the country. You’ll learn the ins and outs of building a profitable, sustainable business using best-in-class, proven methods and Sophia Amoruso’s 15+ years of experience as an entrepreneur. While the legal and financial information in the program is based on U.S. laws, all of the lessons can be applied to any business by serving as a guide of what entrepreneurs need to know to have their businesses in order.

WHEN DOES BUSINESS CLASS START?

Business Class will open enrollment again in Fall of 2023. Join the waitlist to be notified!

WHEN DOES SOPHIA AMORUSO GO LIVE DURING THE COURSE?

Sophia will host weekly live group calls for each Flight of Business Class, which are open to all students. The schedule for the live calls lives under ‘Events’ inside The Lounge. You can also email crew@businessclass.co for the full schedule.

HOW DOES THE COURSE WORK?

Business Class is fully virtual, on-demand, and is guided over 10 weeks. The program content is split up into 7 Flights (our words for modules), each of which contains pre-recorded video lessons and worksheets to get you working on your business in real-time. There are also 3 Layover (break) Weeks throughout the program to give you time to digest, catch up, or implement what you’re learning. Each week, Sophia Amoruso will also host a live call where she’ll be joined by some of the greatest guest entrepreneurs and industry leaders to discuss that week’s Flight. All live calls are recorded and shared inside our community, The Lounge, for playback in case you can’t make it live. Do note that Business Class is self-guided with the exception of Sophia Amoruso’s live calls, so you’re able to take the program at your own pace, and you get lifetime access to everything. We understand that life gets hectic, so if you fall behind or need to deplane for a bit, that’s OK – we’ll be here to support you!

CAN I ENROLL IN BUSINESS CLASS AT ANY TIME?

We open enrollment for Business Class twice a year. Join the waitlist to be notified of when we launch next!

HOW MUCH IS BUSINESS CLASS?

Business Class costs $1,999 USD, which gives you lifetime access to all program content, any of its future updates, as well as The Lounge, our members-only online community of entrepreneurs!We also have a monthly payment plan available, which consists of 12 monthly payments of $199 per month. Regardless of the option you choose, you can enroll using a credit card or PayPal. Prices for Business Class are going up in Fall of 2023.

Need assistance? Chat with the Flight Crew

Send us a note or give us a ring

Have a question about your booking? Email our Flight Crew or book a time to talk with one of our Business Class advisors.

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We only open enrollment for Business Class twice a year. Don't miss your flight!

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Customer Testimonials. Testimonials, statements and opinions presented are applicable to the customers depicted or identified. Customers’ past performance and experiences do not guarantee future results. As with any business-related program, your results using Business Class or any other course offered by us may vary from these customer testimonials. Your results will be based on many variables, including, but not limited to, your level of effort, business acumen, personal qualities, knowledge, skills, and a host of other factors. Since these factors differ for each individual, we cannot guarantee your success, results, or income level, nor are we responsible for your success or failure. Courses offered here are not “get rich quick schemes.” All testimonials are opinions expressed by customers and are not our opinions and are non-representative.